Occasions Catering
Serving Up The Unexpected
Driven by rich culinary diversity, Occasions Catering takes food into the realm of creative-experience. Think farm-to-table meets dreamtime. With an image-first marketing pulse, I worked with Occasions to use company e-blasts to keep their clients current on news and events while showcasing their latest inventions.
The e-news creative requests were often robust, requiring inline css and content delivery to multiple email clients (yes, even text-only clients). Thanks to rigorous testing on multiple machines, platforms, and clients, the e-blasts were a success. Special shoutouts to Github.com and Stackoverflow.com.
Serving Up The Unexpected
Driven by rich culinary diversity, Occasions Catering takes food into the realm of creative-experience. Think farm-to-table meets dreamtime. With an image-first marketing pulse, I worked with Occasions to use company e-blasts to keep their clients current on news and events while showcasing their latest inventions.
The e-news creative requests were often robust, requiring inline css and content delivery to multiple email clients (yes, even text-only clients). Thanks to rigorous testing on multiple machines, platforms, and clients, the e-blasts were a success. Special shoutouts to Github.com and Stackoverflow.com.
Boulder Holistic
A Healing Touch
Boulder Colorado is filled with alternative healers, but few can deliver the level of attention, compassion and expertise as Boulder Holistic. A relative newcomer to the already saturated alternative medical field, this practice had to stand out, and fast.
With bi-weekly e-blasts feeding their online blog, doctors Terri and Amy have found a powerful voice at a time when healthcare has never been so critical. From COVID-19 updates to gut biome wellness, the topics have been on-point and in high demand.
A Healing Touch
Boulder Colorado is filled with alternative healers, but few can deliver the level of attention, compassion and expertise as Boulder Holistic. A relative newcomer to the already saturated alternative medical field, this practice had to stand out, and fast.
With bi-weekly e-blasts feeding their online blog, doctors Terri and Amy have found a powerful voice at a time when healthcare has never been so critical. From COVID-19 updates to gut biome wellness, the topics have been on-point and in high demand.
Women’s Professional Rodeo Association
Where the Elite Compete
If you’ve ever visited the Women’s Professional Rodeo Association (WPRA) office in Colorado Springs, you will remember this — these ladies are tough. Spirited, sharp witted and in the know, a strong voice is one thing the WPRA team members have in common. Get to know them and you’ll realize it’s because they care deeply about their sport and its organization. In fact, for many the rodeo life is not just a livelihood but a code to good living. It’s the stuff of legacy. How to stay on their good sides? Listen, don’t cut corners and produce results. Oh, and answer that email in the time it takes to run barrels.
Where the Elite Compete
If you’ve ever visited the Women’s Professional Rodeo Association (WPRA) office in Colorado Springs, you will remember this — these ladies are tough. Spirited, sharp witted and in the know, a strong voice is one thing the WPRA team members have in common. Get to know them and you’ll realize it’s because they care deeply about their sport and its organization. In fact, for many the rodeo life is not just a livelihood but a code to good living. It’s the stuff of legacy. How to stay on their good sides? Listen, don’t cut corners and produce results. Oh, and answer that email in the time it takes to run barrels.
Denver Pavilions
Starting Trends. Setting Stages.
From sharing Style Guides to promoting advance notice of sales and events, Denver Pavilions was an early adopter of digital media. With design from Samuel Schimek, each weekly newsletter complemented a specific theme, gave valuable “insider” coupons and helped promote local venues. When a merchant needed a boost, the FYI Pavilions e-newsletter was at the ready.
In addition to weekly communications, Denver Pavilions also relied on e-blasts to promote the all-important holidays. This was punctuated by Style Guides to keep the masses in the know when it came to fashionable gifts. Reading between the lines, it meant that the fashion-unaware now had a cheat sheet and a nudge on where to go to make the most of it.
Starting Trends. Setting Stages.
From sharing Style Guides to promoting advance notice of sales and events, Denver Pavilions was an early adopter of digital media. With design from Samuel Schimek, each weekly newsletter complemented a specific theme, gave valuable “insider” coupons and helped promote local venues. When a merchant needed a boost, the FYI Pavilions e-newsletter was at the ready.
In addition to weekly communications, Denver Pavilions also relied on e-blasts to promote the all-important holidays. This was punctuated by Style Guides to keep the masses in the know when it came to fashionable gifts. Reading between the lines, it meant that the fashion-unaware now had a cheat sheet and a nudge on where to go to make the most of it.
JP Morgan Chase®
Finding the Right Balance
One challenge facing all marketing and advertising directors in the financial industry is finding the right balance when it comes to communicating (or over-communicating) with clients. Too many touches and folks may jump ship. Too few and you risk being seen as indifferent.
Chase has struck a balance with the flexibility provided by e-blasts. Fast, interactive and relatively inexpensive, e-blasts serve a vital role in both planned campaigns, as in the case of seminars and holidays, and also situation-driven touches, such as main street responses to any myriad market conditions. What’s more, with pre-created e-marketing tools placed in the hands of regional sales managers, specific goals can be met in short order.
Finding the Right Balance
One challenge facing all marketing and advertising directors in the financial industry is finding the right balance when it comes to communicating (or over-communicating) with clients. Too many touches and folks may jump ship. Too few and you risk being seen as indifferent.
Chase has struck a balance with the flexibility provided by e-blasts. Fast, interactive and relatively inexpensive, e-blasts serve a vital role in both planned campaigns, as in the case of seminars and holidays, and also situation-driven touches, such as main street responses to any myriad market conditions. What’s more, with pre-created e-marketing tools placed in the hands of regional sales managers, specific goals can be met in short order.
Sprint
Back in the Day
Snoop. Flip phone gaming. The game of LIFE. Sprint was all that, back in the day.
Back in the Day
Snoop. Flip phone gaming. The game of LIFE. Sprint was all that, back in the day.
Oddballs
A Little Bit of This and That
Work in the industry long enough and you collect some projects piecemeal. Take Cirque Du Soleil. An opportunity to work with the MGM Grand in Las Vegas led to several campaigns for shows including “The Beatles LOVE” and “O”. At the height of it all we were pinging email client types and pushing multimedia Flash-based flv embedded response pages. Cool stuff. Then it all went internal and back to average. Ode to the contractor.
A Little Bit of This and That
Work in the industry long enough and you collect some projects piecemeal. Take Cirque Du Soleil. An opportunity to work with the MGM Grand in Las Vegas led to several campaigns for shows including “The Beatles LOVE” and “O”. At the height of it all we were pinging email client types and pushing multimedia Flash-based flv embedded response pages. Cool stuff. Then it all went internal and back to average. Ode to the contractor.
