Chase® Marketing Portal
Imagine a Virtual One-stop Design Shop
Then create it.
A first of its kind, I worked with a great team developing the Chase Marketing Portal using technology to build a library with more than 2,000 marketing products. Served up in a secure web portal, bankers and regional managers across the country can now access and personalize marketing materials with their credentials, then either download everything in real time or request that it be produced and shipped.
The Chase Marketing Portal empowers bankers to become their own fulfillment powerhouse, putting everything from trade show materials, to business cards, sales kits, and digitally interactive PDFs at their fingertips.
Coors Western Art
Shattering Stereotypes
When curator Rose Fredrick started working on the Coors Western Art Exhibit & Sale in 1998, she was determined to build an exhibition that looked at the West through a contemporary lens, not from the nostalgic perspective that so many western venues embrace. Because the show of 75 painters, photographs and sculptors occurs each January at the National Western Stock Show in Denver, their only web presence was on the National Western site, which didn’t allow them to truly share their vision through branded layout, text and design.
I worked with Rose, along with show coordinator Krista Hanley and graphic designer Terry Rigg to bring their vision for a clean, modern and easy to navigate site, rich in graphics and devoid of the cliched aspects that conflicted with the seminal art they were bringing to Denver each year. The new site helped distinguish the Coors Show among its peers and, ultimately, increased sales and attracted a broader national and international audience.
Shattering Stereotypes
When curator Rose Fredrick started working on the Coors Western Art Exhibit & Sale in 1998, she was determined to build an exhibition that looked at the West through a contemporary lens, not from the nostalgic perspective that so many western venues embrace. Because the show of 75 painters, photographs and sculptors occurs each January at the National Western Stock Show in Denver, their only web presence was on the National Western site, which didn’t allow them to truly share their vision through branded layout, text and design.
I worked with Rose, along with show coordinator Krista Hanley and graphic designer Terry Rigg to bring their vision for a clean, modern and easy to navigate site, rich in graphics and devoid of the cliched aspects that conflicted with the seminal art they were bringing to Denver each year. The new site helped distinguish the Coors Show among its peers and, ultimately, increased sales and attracted a broader national and international audience.
Denver Pavilions
Retailers Large and Small
Eliza Prall, marketing director for the Denver Pavilions, a retail development of 50 major brands, was tasked with finding a way to fairly and comprehensively represent each store under the Pavilions umbrella all while managing leasing, security and operations. Her solution: “Style Cubes.” Her brilliant concept showcased individuals in such a compelling way that it was a natural solution for tackling the Pavilion’s online presence, giving new life through a combination of javascript and CSS.
Playing off her “Style Cube” concept, I created digital marketing that bolstered the Denver Pavilion’s web presence. Through weekly communications, we emphasized retailer events, giving adopters advance notice of sales, an “insider” scoop on news, and exposure to brands that may have been overshadowed by larger merchants. Overall, the digital marketing was a constant medium for tweaking and testing. Not everything worked, like the pushed video we developed before the internet had enough bandwidth to accommodate it. But that campaign led to animated gifs, dithered and compressed at 128 colors, which worked really well.
Retailers Large and Small
Eliza Prall, marketing director for the Denver Pavilions, a retail development of 50 major brands, was tasked with finding a way to fairly and comprehensively represent each store under the Pavilions umbrella all while managing leasing, security and operations. Her solution: “Style Cubes.” Her brilliant concept showcased individuals in such a compelling way that it was a natural solution for tackling the Pavilion’s online presence, giving new life through a combination of javascript and CSS.
Playing off her “Style Cube” concept, I created digital marketing that bolstered the Denver Pavilion’s web presence. Through weekly communications, we emphasized retailer events, giving adopters advance notice of sales, an “insider” scoop on news, and exposure to brands that may have been overshadowed by larger merchants. Overall, the digital marketing was a constant medium for tweaking and testing. Not everything worked, like the pushed video we developed before the internet had enough bandwidth to accommodate it. But that campaign led to animated gifs, dithered and compressed at 128 colors, which worked really well.
Women’s Professional Rodeo Association
These Women Kick Ass and Take Names
When the Women’s Professional Rodeo Association (WPRA) reached out to me for help with their online presence, I had to admit I knew next to nothing about rodeo and even less about women’s rodeo. But I connected with the dynamic women running this organization immediately. This sports franchise, the oldest women’s rodeo association in the country, supports more than 3,000 members around the globe, hosts an annual world finals, and see its members compete at the National Finals Rodeo in Las Vegas every December.
On brand and on point, the WPRA uses digital media to manage standings, schedules, applications, news, and events. The WPRA is not only a client but a cause for which I have become a passionate supporter. These women work and train as hard as the men in the sport and yet earn a but a fraction. My hope is that, though dynamic content and out-reach, we can help bring greater equality to the women of this sport.
These Women Kick Ass and Take Names
When the Women’s Professional Rodeo Association (WPRA) reached out to me for help with their online presence, I had to admit I knew next to nothing about rodeo and even less about women’s rodeo. But I connected with the dynamic women running this organization immediately. This sports franchise, the oldest women’s rodeo association in the country, supports more than 3,000 members around the globe, hosts an annual world finals, and see its members compete at the National Finals Rodeo in Las Vegas every December.
On brand and on point, the WPRA uses digital media to manage standings, schedules, applications, news, and events. The WPRA is not only a client but a cause for which I have become a passionate supporter. These women work and train as hard as the men in the sport and yet earn a but a fraction. My hope is that, though dynamic content and out-reach, we can help bring greater equality to the women of this sport.
Western Development Group
Reaching New Heights in Real Estate
In the pressure-cooker world of investment real estate, Western Development Group has risen to the top of the market with luxury holdings that include North Creek Denver and 250 Columbine, and they have the high-powered commercial and residential clientele to prove it.
Fostering an online presence strong enough to go head-to-head with competing legacy institutions such as the Cherry Creek Mall have proven critical. I worked with WDG to create interactive, virtual floor plans that come to life through exceptional imagery. The effect helps prospective clients visualize the potential for each property long before scheduling a walkthrough.
Reaching New Heights in Real Estate
In the pressure-cooker world of investment real estate, Western Development Group has risen to the top of the market with luxury holdings that include North Creek Denver and 250 Columbine, and they have the high-powered commercial and residential clientele to prove it.
Fostering an online presence strong enough to go head-to-head with competing legacy institutions such as the Cherry Creek Mall have proven critical. I worked with WDG to create interactive, virtual floor plans that come to life through exceptional imagery. The effect helps prospective clients visualize the potential for each property long before scheduling a walkthrough.
Jay Moore Studios
Paintings of the North American West
World-class art needs a site that gets out of the way and lets the work shine. Sounds easy but what if SEO is such a mess that the artwork lingers unnoticed in the great Google-less void? With Jay Moore Studios, visibility was on the top of my list. Every page had the right balance of content and meta, every image tagged to produce results, and only when fully optimized was the site then introduced to the major search engines. It is painstaking work, but in the end introduced Jay to new, larger markets.
Paintings of the North American West
World-class art needs a site that gets out of the way and lets the work shine. Sounds easy but what if SEO is such a mess that the artwork lingers unnoticed in the great Google-less void? With Jay Moore Studios, visibility was on the top of my list. Every page had the right balance of content and meta, every image tagged to produce results, and only when fully optimized was the site then introduced to the major search engines. It is painstaking work, but in the end introduced Jay to new, larger markets.
Western Union—First Data Corp
CEO Time
Western Union’s CEO Alan Silberstein was committed to keeping strong communications with his staff. His weekly conference calls, however, were suffering from increasing attrition. I was brought in to help introduce streaming video and web-based animations. This was pre-YouTube—can you even remember such a time? The kickoff began with Alan in formal attire but sporting Western Union-yellow Converse sneakers while strolling casually out on to the stage. It made him more relatable and employees re-engaged. In fact, it became his personal brand.
CEO Time
Western Union’s CEO Alan Silberstein was committed to keeping strong communications with his staff. His weekly conference calls, however, were suffering from increasing attrition. I was brought in to help introduce streaming video and web-based animations. This was pre-YouTube—can you even remember such a time? The kickoff began with Alan in formal attire but sporting Western Union-yellow Converse sneakers while strolling casually out on to the stage. It made him more relatable and employees re-engaged. In fact, it became his personal brand.
