Chase Line of Business Sales Kits2019-Present
One Kit to [Satisfy] Them All
Spot varnish, die cuts, CMYK+2PMS — Chase sales kits are both tactile and infinitely adaptable. With sales sheets and flyers that are personalized on-the-fly for each associate, the collection as a whole is like a Swiss army knife for sales collateral. Need to sell commercial real estate loans? No problem. Photos and messaging are swapped on the fly to meet the need — all while retaining brand integrity.
Spot varnish, die cuts, CMYK+2PMS — Chase sales kits are both tactile and infinitely adaptable. With sales sheets and flyers that are personalized on-the-fly for each associate, the collection as a whole is like a Swiss army knife for sales collateral. Need to sell commercial real estate loans? No problem. Photos and messaging are swapped on the fly to meet the need — all while retaining brand integrity.
Chase US Open
2007-2014
Tennis, Anyone?
A signature event for Chase, the US Open brings its share of challenges. Giving away tickets as part of a loyalty rewards program compounds those challenges. That, and the weather, obviously. Take 2007 when rain in New York threatened the whole affair. A nod to the pros — Roger Federer and Justine Henin — whose performances made it all worth while.
A signature event for Chase, the US Open brings its share of challenges. Giving away tickets as part of a loyalty rewards program compounds those challenges. That, and the weather, obviously. Take 2007 when rain in New York threatened the whole affair. A nod to the pros — Roger Federer and Justine Henin — whose performances made it all worth while.
Chase Ink
2008-Present
Success While Two-Stepping With The Feds
The Chase Ink franchise is pure success. Attracting small businesses, the portfolio owes its longevity to an unrivaled ability to anticipate what main street businesses want and need, then quickly designing card programs to fit. Not that it's always been easy. I count 14 market-led rate changes since 2008. Now, that's a two-step with the Feds, and job security for those amicable compliance folks.
The Chase Ink franchise is pure success. Attracting small businesses, the portfolio owes its longevity to an unrivaled ability to anticipate what main street businesses want and need, then quickly designing card programs to fit. Not that it's always been easy. I count 14 market-led rate changes since 2008. Now, that's a two-step with the Feds, and job security for those amicable compliance folks.
Mission Main Street
2005-2018
Mission Probable
Chase Mission Main Street (MMS) gives small businesses a fighting chance in a hyper-competitive playing field. Providing financial resources, as well as a knowledge base in the form of seminars and webinars, MMS is the lifeline for thousands of small businesses that would otherwise have never been realized. With COVID-19 decimating small businesses, the organization is also providing relief in the form of grants.
Chase Mission Main Street (MMS) gives small businesses a fighting chance in a hyper-competitive playing field. Providing financial resources, as well as a knowledge base in the form of seminars and webinars, MMS is the lifeline for thousands of small businesses that would otherwise have never been realized. With COVID-19 decimating small businesses, the organization is also providing relief in the form of grants.
National Small Business Week
2006-2017
Small Business, Big Spotlight
Every year Chase participates in National Small Business Week with events like webinars and seminars, driving sales across all business channels. It's also a time for introspection, as the various lines of business come together to coordinate their marketing campaigns.
Every year Chase participates in National Small Business Week with events like webinars and seminars, driving sales across all business channels. It's also a time for introspection, as the various lines of business come together to coordinate their marketing campaigns.
Chase Paymentech
2004-2020
Payment Innovations
It's hard to remember the time when card payments involved checks and envelopes and stamps. A day when carbon copy receipts filled myriad filing cabinets. As the web opened up new payment potentials for electronic payment processing, Chase began acquisitions to get ahead of the curve. Paymentech was one such move. With over 2,700 employees today, Paymentech is a vital division in the Chase portfolio and its marketing needs are robust.
It's hard to remember the time when card payments involved checks and envelopes and stamps. A day when carbon copy receipts filled myriad filing cabinets. As the web opened up new payment potentials for electronic payment processing, Chase began acquisitions to get ahead of the curve. Paymentech was one such move. With over 2,700 employees today, Paymentech is a vital division in the Chase portfolio and its marketing needs are robust.
The Way Back Series
2004-2018
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Ten Years and Some Change
Re-brands, acquisitions, mergers, agency-of-records come and gone, and through it all the Business Banking Team is largely still in tact. Miracle or modus operandi? A combination perhaps.
The samples here are organized from most recent to oldest.
Re-brands, acquisitions, mergers, agency-of-records come and gone, and through it all the Business Banking Team is largely still in tact. Miracle or modus operandi? A combination perhaps.
The samples here are organized from most recent to oldest.